CORPORATE SOCIAL RESPONSIBILITY OF NIGERIAN BUSINESS ORGANIZATION (A CASE STUDY OF GUINNESS NIGERIA PLC)

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CORPORATE SOCIAL RESPONSIBILITY OF NIGERIAN BUSINESS ORGANIZATION (A CASE STUDY OF GUINNESS NIGERIA PLC)

ABSTRACT

The concept of corporate social responsibility has generated a lot of controversy. While some of business was business alone some strongly believe that business should become more involve with public interest. This study is thus an attempt to have an insight into the extent of which endless Nigeria PLC has been socially responsible to the needs of the different interest groups in the communities in which it operates.

TABLE OF CONTENT:

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

1.2 Statement of the Research Problem

1.3 Objectives of the Study

1.4 Significance of the Study

1.5 Research Questions

1.6 Research Hypothesis

1.7 Conceptual and Operational Definition

1.8 Assumptions

1.9 Limitations of the Study

CHAPTER TWO

LITERATURE REVIEW

2.1 Sources of Literature

2.2 The Review

2.3 Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research Method

3.2 Research Design

3.3 Research Sample

3.4 Measuring Instrument

3.5 Data Collection

3.6 Data Analysis

3.7 Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

4.1 Data Analysis

4.2 Results

4.3 Discussion

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

5.1 Summary

5.2 Recommendations for Further Study

Bibliography

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

The concept of business social responsibility has continued to evolve and expand. Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.

The idea of operate social responsibility began in the early part of the twentieth century.

Interestingly enough, it came from business executives who believed that corporations has an obligations to use their resources in ways that would benefits the entire society.

Although, the role of business firms is that producing goods and services for a profit, social expectations of business have increased dramatically since the 1960, so that is a need for social response in order to narrow the gap between expectations and response and keep business in turn with society, while an organization is busy establishing its goals, objectives developing and executing strategies for achieving its stated purpose, it should recognize that it operates within an environment which expects it to operates in such a manner that would not disrupt its very essence.

Furthermore, there is little doubt that business must involve itself in social issue broader than producing goods and services not only because it is the best thing to do but because it is in the best interest of business. In view of these, this study narrow down to Guinness Nigeria PLC which can approximately be described as one of the most prominent and well known company in the brewery industry with branches within and outside the country. The company is the year 2002 celebrated her 50^th years of corporate existence in Nigeria and the demand for its product, no doubt has continue to grow and it was indeed remain consisting high all through years.

This brewery company majors in the production of small and big Guinness stout beer, harp, Gulder, spark, Malta Guinness and SatzenBrau.

1.2 STATEMENT OF THE PROBLEM

According to C.C Nwachukwu (1988:227) a majority of Nigeria business organization believed that business enterprise had not shown sufficient interest to their social responsibility. At present, many Nigeria businessmen’s attitude to social responsibility is characterized by the belief in the doctrine of Laizzez Fair the government is best that governs the lest. This belief has result in conflicts especially in this era where larger number of people now believe that corporations should actively pursue society responsible goal. This include reducing pollution, programme for education, public health, employees welfare, environmental protection and in calculating more safety and reliability into the produces.

Corporate social responsibility is treated within the context of this research work in relation with Guinness Nigeria PLC activities with respect to consumers, employees shareholders and the community at large. Perception to this by both community members and management of Guinness Nigeria seems to differ based on each group preference needs, motive, values, goals and aspirations. Guinness Nigeria is constantly maximizing profit but not much attempt have been made in balancing ethics with economics. Therefore, a balance must be struck between actions of Guinness Nigeria which is profit maximization and the community wants. In the light of the above this study attempt to determine the extent to which Guinness Nigeria PLC has socially responsible to the need of it community.

1.3 PURPOSE OF STUDY

Social involvement has not replace the basic economic role of business in society, but it does introduce new goals for business to purpose and new constraints on how business will operate. The study thus, will serve to highlight on these goals and constraints.

The following aims and objective of the study came to mind in the choice of this topic.

1. To evaluate extent of Guniess Nigeria PLC Benin City involvement in social affairs.

2. To have an insight into the role it is expected to play in the area of corporate social responsibility.

3. To become familiar with the effects of social responsibility on a company and the society.

4. To evaluate public impression/opinion/perception on the company.

1.4 SCOPE OF STUDY

In order to be able to effectively evaluate the activities of business corporation and the community in which they operate in turns of their corporate social responsibility, that study will narrow down to determine how social responsible Guinness Nigeria PLC is to the community in which it operates hence the emphasis on Guinness Nigeria PLC

1.5 RESEARCH QUESTION

The following questions have been raised in order to emphatically test the result from the questions in my questionnaire. The result of these questions will form the basic for my conclusions and recommendations.

1. To what extent has Guinness Nigeria PLC Benin City improved the living condition in its community?

2. To what extent does the company engage itself in community and employee welfare?

3. Does the gain derive by the community from the company exceed the loss they suffer

4. Does the company meet up with the needs of the community?

Answers to the questions would be of immense benefit in making meaningful recommendations which will aid the business corporation and government in its policy formulation

1.6 SIGNIFICANCE OF THE STUDY

“A healthy business and sick society are hardly compatible” noted Peter Druker (1980:10)

therefore, business corporations must be constantly reminded that exercising responsibility is a way to reduce or avoid public criticism that heads to government regulations and must be made to know that business corporations must respond to societal demands. This is because the long run self interest of business are served by energetic social responsibility.

Since Guinness Nigeria PLC of a major multinational corporation operating in Nigeria, it becomes necessary to embark on a study of a multinational corporation and its social responsibility with special attention on Guinness Nigeria PLC actions in Benin City.

It is expected that finding would be useful to the organization in decision making and will help government in policy formulation.

Furthermore, this study will serve to broaden the frontiers of knowledge and drop the attention of business corporations in the role they are expected to play in the society in they operate. The emphasis of this study is on business society relation.

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CORPORATE SOCIAL RESPONSIBILITY OF NIGERIAN BUSINESS ORGANIZATION (A CASE STUDY OF GUINNESS NIGERIA PLC)

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